“Success is not how high you reach; success is how high you bounce when you hit the bottom.” General Patton
Have you had to bounce yet? If you’re writing for publication, you’re somewhere on the cycle of getting, being, or staying published. Either you’re on the hunt for that contract, working toward a deadline, or, as in the case of seasoned authors, both.
What does this have to do with publicity and marketing? Plenty! Where you are in this cycle will determine the direction of your publicity plan. For the author seeking to be published, publicity should concentrate on name recognition and developing a platform. Authors with a contract in hand will want to develop a plan that sends readers flocking to bookstores for your book.
But what if you’re an author who has made it to the third category? Perhaps you’re flying high with sales numbers that are going nowhere but up. Fabulous! May we all be in that situation! Unfortunately, not all authors experience such a trajectory. Sometimes a writer’s journey zigzags instead. I’ve heard it said that an author is only as good as the last book sales. While I’m not sure I agree with that, I do think all who put pen to paper should be mindful that someday he or she may see the cellar rather than the penthouse.
So what’s an author to do?
Yes, bounce. When headed down–be it book sales, name recognition, or some other writing-related woe– turn things around and aim upward. Sounds simple, right? But how?
Start by looking back on what you’ve done, make a list, and eliminate any marketing efforts that flopped. Make note of what worked and add that to a separate list.
When you’ve exhausted your brain cells remembering what has and hasn’t worked, brainstorm what’s to come. Start by setting goals for bouncing back from this adversity. Are you looking to drive sales up? Then craft a publicity plan that will elevate your book in the public eye. Perhaps a blog tour (see last week’s column for ideas) or a few well-placed press releases will make a difference in this book. Have a bent for being interviewed? Start hunting places where you can get on-air conversations going about your topic. Not so connected? Find a good publicist and have him or her make the arrangements for you.
It’s all about the bounce. How high? That’s up to you.
The Confidential Life of Eugenia Cooper - Available Now!
This Wild West adventure just might be the life she was meant to live.
The future is clearly mapped out for New York socialite Eugenia “Gennie” Cooper, but she secretly longs to slip into the boots of her favorite dime-novel heroine and experience just one adventure before settling down. When the opportunity arises, Gennie jumps at the chance to experience the Wild West, but her plans go awry when she is drawn into the lives of silver baron Daniel Beck and his daughter and finds herself caring for them more than is prudent–especially as she’s supposed to go back to New York and marry another man.
As Gennie adapts to the rough-and-tumble world of 1880s Colorado, she must decide whether her future lies with the enigmatic Daniel Beck or back home with the life planned for her since birth. The question is whether Daniel’s past–and disgruntled miners bent on revenge–will take that choice away from her.
Anna Finch and the Hired Gun – #2 All That Glitters Series – Available Summer 2010!
Still unmarried at 25—and not so sure she wants a husband, anyway—aspiring 19th-century journalist Anna gets the break of a lifetime when she crosses paths with nefarious gunslinger Doc Holliday. But her reporter’s instincts are hampered by Jeb—who’s bent on revenge. Can she get her story before he gets his man?